High School Diploma? Check. An inspiring overseas educational experience? Check. Bachelor’s Degree at a relatively decent school (obtained in 4 years…okay give or take a couple semesters…)? Check. An internship or two squeezed in during and/or after college? Check. A well thought out cover letter and resume representing your achievements? Check. A new suit courtesy of Mom? Check. Firm handshake lesson courtesy of Dad? Check.
Employed? NO, WHAT THE HECK IS THE DEAL?!
Job seekers, even if the above checklist does not quite exactly match up to your own path, chances are you can relate to this feeling of frustration. You did everything right. You got good grades, you got as much work experience as you could…and you still cannot seem to find that dream job you thought you were working toward all these years. Well, lets flip the script a little bit. Maybe we have it backwards. Maybe the job needs to be able to find YOU. And, no, I’m not suggesting you sit on your parents couch and tell them that your waiting for a job to “come to you”. Let me explain…
When you apply for a job, you are not just competing against your peers. You are competing against all currently unemployed people of various ages, experience, and backgrounds…as well as employed people who are looking for a new opportunity. That’s a LOT of resumes. The person doing the hiring needs to be able to find you amidst all of those other word documents…aka you need to STAND OUT from the crowd! So, how do you do that?
Many career experts today are suggesting that instead of scouring the Internet for particular job openings…try researching companies that you would like to work for. Find a corporate culture that would be a good fit for your personality and then find out if they are hiring. It’s important to remember that they might not be posting their open positions online. In this case you need to be proactive and contact them. Pick up the phone and call the office, try to get in touch with somebody in HR. Get on Linked In and try to connect with a current employee, ask them for advice or maybe an introduction to somebody who could help you out. If you are able to recognize and articulate to someone else why you are so passionate about working at a particular company…your energy and enthusiasm will give an excellent impression.
Say you manage to land an interview. Prepare, prepare, prepare. Do your research on the company. Find out how they started, how long they have been around, where they hope to go in the future, and most importantly… how you are going to help them get there. Go into your interview already prepared with some new ideas that you would want to bring to the table. Read up on relevant industry news and information. Be knowledgable about the company’s competitors and position in the market.
Another route that is becoming more and more popular is the concept of Guerrilla Marketing. Guerrilla tactics are described as being unconventional, imaginative, and somewhat aggressive. Something that makes an employer stop what they are doing and say “WOW”. Guerrilla tactics are what the young game changers out there are doing today. Since they are by definition unique and innovative ideas…I cannot simply tell you how to do it. However, I can give you some examples to get you thinking…
13 Insanely Cool Resumes That Landed Interviews at Google and Other Top Jobs
10 Guerrilla Job Search Tactics That Work from Ms. Career Girl
Follow the above links for more information and ideas about how to market yourself Guerrilla style in your job search. Good luck!!
-JG








